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One Plus One Equals Three: A Masterclass in Creative Thinking

One Plus One Equals Three: A Masterclass in Creative Thinking

324 грн
Артикул: L32431
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Характеристики
  • Язык Английский
  • Количество страниц 256
  • Переплет Мягкий
  • Размер 130 x 197 мм
  • Автор Дэйв Тротт
  • Издательство Pan Macmillan
  • ISBN 978-1447287056
  • Количество страниц 256
Описание книги One Plus One Equals Three: A Masterclass in Creative Thinking

How do you make something out of nothing? This book goes straight to the heart of the creative impulse. Combining Dave Trott's distinctive, almost Zen-like storytelling, humor and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between "creatives" and "suits" in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.

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